How to Make an Effective Infographic: Purposes and Strategies



It’s been said that infographics are the best way to turn boring data into a beautiful presentation. And it’s true! You can use infographics for many purposes, from marketing your business to sharing facts and figures with your audience. But how do you create an effective infographic? Read on to find out what strategies will help you create the best infographics worth sharing.

Identify the purpose before creating infographics


Why are you creating this infographic? Every element of your design must serve a specific function, so make sure all your decisions support the goal of reaching your audience effectively. Let’s look at some common purposes for cool infographics and how they can help you achieve them:

Show data and statistics for cool infographics

Like business infographics, infographics are a quick way to convey information in an easily digestible format. Use infographics to communicate complex ideas, such as “How We Improved Conversion by 21%” or “What is the Difference Between Artificial Intelligence and Machine Learning?” Prepare the data and statistics that you will use in your infographic before starting on its design. It’s easy to feel limited by what kind of information you have access to. Still, if you brainstorm ahead of time, there are boundless possibilities for infographics that support your purpose.

Business infographics as a storytelling tool

You can use infographics to tell stories visually with flow charts, timelines, maps, etc. Start your process here by thinking about what key points you want your audience to remember from your story – these should become visual elements on which you build your design around them later. For example, if you’re creating a timeline of events leading up to World War I that led countries into conflict with each other between 1914 – 1918., every event must be clear and memorable to the audience. For story infographics, it’s best to start with the content you know and build from there – think of where your infographic will take people to help focus your topic.

Use storytelling techniques in simple infographics


There are many infographics, but these two stand out for their ability to tell a story. Flowcharts are useful for showing how things work, like this “How Digital Memory Works” infographic making tool by Venngage; infographics make it easy for the audience to understand complex processes and ideas more easily than reading an article or watching a video on the same topic. You can use maps in infographics to show the location of something (e.g., where you live). Still, they also bring context about what’s happening there – think of infographics that convey political topics such as “What is Brexit?”

For Breaking news

Infographics are a great way to show facts, data, and statistics about events as they unfold. Infographics used in this context must have up-to-date information so the audience can learn more about what is happening or see your sources of information.

You can also use infographics for infotainment

This means that infographics are entertaining as well as informative! This type of infographic typically uses less text than an educational one, so it’s perfect if you struggle with word count restrictions. Infographics like “The Life Cycle of a Dragonfly” will help your readers learn something new while keeping them entertained at the same time. It’s important not to underestimate the power of infotainment. These infographics have been proven to go viral more often because people want to share information they think others will enjoy. Use infographics in this style sparingly, however; make sure your design doesn’t lose its informational value just because it’s infotainment.

Visual Humor

You can use infographics to make your audience laugh. Just like infotainment infographics, these are best saved for special occasions! Memes and infographics of animals saying funny things always seem to go viral on social media, so have some fun with this one if you’re looking to get people talking about your brand or give them something they’ll want to share online.

Infographics can also be used to promote a product or service.


In this case, you want your design to convey the value of what you’re offering in an easily digestible way that will make it stand out from competitors and get people excited about buying from you! Incorporating infographics into your marketing strategy is a great idea – just remember to use infotainment sparingly so as not to distract people too much from the promotional message here. Your infographic should help convert visitors into customers by clearly describing why they should buy from you.

When you know your infographics’ purpose, it’s time to create a content strategy.

Now that we’ve covered what infographics can do for you let us show you how easy they can be to make with Venngage.

Venngage’s infographics feature a drag-and-drop editor that makes infographics easy and fun for everyone, even if you’ve never designed them before! When you’re ready to begin your design, our platform gives you access to the most relevant templates in various styles, from minimalist infographics to infographics with many colorful texts.

You can also easily add your elements from our infographics library, which offers hundreds of objects and icons that you can simply drag into place on the template you choose for the content of your infographic. Each object is color-coordinated, so it’s easy to match them together in a way that looks great.

You can also insert your photos into infographics to make sure they’re customized for you and add additional context in the way that’s most relevant to what you want people to understand about your brand or topic. Remember, not every type works well for every business, so choose wisely based on the goals you’ve set out for yourself before moving forward with an infographics project.

Venngage makes infographics easy; we offer a library of over 3500 free infographics templates designed by professional designers. You can create an infographic in just minutes – choose from hundreds of layouts or start from scratch with our infographic elements collection. Once you’ve created your design, add text using our editor, where you can customize fonts and colors, too, if necessary. When done right, infographics are effective marketing tools used properly in social media channels like Facebook and Instagram. You can make an engaging Venngage infographics today!


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