Kim Kardashian’s Makeup Artist Just Revealed His Own Brand

It’s a full-circle moment for Mario Dedivanovic. The makeup artist worked at Sephora as a teenager and now his own brand is set to launch at the retailer. The Makeup by Mario collection is three years in the making—long before he met Kim Kardashian who helped make him a huge star. Dedivanovic is known for his iconic eye makeup looks, as well as his friendship with Kardashian. He’s also painted the faces of Kate Bosworth, Gabrielle Union and more celebrities.

This new collection was created as a professional brand to be used to get some of Dedivanovic’s most popular looks. Becuse yes, fans of the artist can identify his work from a single photo. He helped make Kardashian’s dark eyes, full lashes and nude glossy lips so big. With almost eight million followers on Instagram, he’s now more than just the reality star’s MUA BFF. Last year, he even won the Artistic Achievement Award at the American Influencer Awards.

“With Makeup by Mario, I’ve taken my signature techniques and transformed them into accessible pro products inspired by the ones I’ve loved and used throughout my career,” Dedivanovic said in a statement. “When I teach my Masterclasses, I take my students through my entire thought process and demonstrate all of my techniques. Now, my techniques and philosophy are infused into my products.”