Are you ready to jet off to the hottest destinations of the year? If you’re keen to stay ahead of the curve and visit the most fashionable travel locations, you’re in for a treat. We’ve scoured the globe to bring you the trendiest spots that are set to make waves in the travel scene. From bustling metropolises to serene island getaways, these destinations are sure to satisfy your wanderlust and keep you on the cutting edge of travel trends.
Tokyo, Japan: Where Tradition Meets Futurism
Tokyo has always been a fashionable travel location, but this year it’s absolutely unmissable. With the forthcoming sporting events such as the Summer Olympics, the city is buzzing with excitement and has undergone a stunning makeover. The juxtaposition of ancient temples and futuristic skyscrapers creates a unique atmosphere that’s hard to find anywhere else.
Don’t miss the chance to explore the trendy districts of Harajuku and Shibuya, where fashion-forward locals showcase the latest styles. For a taste of tradition, visit the serene Senso-ji Temple or take a stroll through the beautiful Ueno Park. Tokyo’s culinary scene is also a major draw, with more Michelin-starred restaurants than any other city in the world, making it an even more fashionable travel location this year.
Marrakech, Morocco: A Feast for the Senses
Marrakech is quickly becoming one of the most fashionable travel locations for those seeking a blend of exotic charm and luxury. The city’s medina, a UNESCO World Heritage site, is a labyrinth of narrow alleys filled with vibrant souks, ornate palaces and hidden riads.
Fashion enthusiasts will love the newly opened Yves Saint Laurent Museum, which pays homage to the designer’s love affair with the city. After a day of exploring, why not unwind in one of the many hammams or indulge in a spa treatment using traditional Moroccan ingredients. As the sun sets, head to a rooftop terrace to sip mint tea and watch the city come alive with the sound of the call to prayer echoing across the rooftops.
Galway, Ireland: European Capital of Culture
This year, Galway takes centre stage as one of Europe’s Capitals of Culture, making it a must-visit fashionable travel location for 2020. This charming Irish city is pulling out all the stops with a year-long programme of events celebrating art, literature and music.
Wander through the colourful streets of the Latin Quarter, where buskers provide a lively soundtrack to your explorations. Take a day trip to the rugged Connemara National Park or the dramatic Cliffs of Moher for breathtaking natural scenery. In the evening, cosy up in a traditional pub for some live Irish music and a pint of the black stuff.
Montevideo, Uruguay: South America’s Hidden Gem
While Buenos Aires and Rio de Janeiro often steal the spotlight, Montevideo is emerging as one of South America’s most fashionable travel locations. Uruguay’s capital city offers a laid-back vibe, beautiful beaches and a thriving cultural scene without the crowds of its more famous neighbours.
Stroll along the Rambla, the world’s longest continuous pavement, and watch locals sipping mate and soaking up the sun. Visit the charming old town of Ciudad Vieja, where you’ll find colonial architecture alongside hip cafes and boutiques. Don’t leave without trying the local speciality, chivito – a mouthwatering steak sandwich that’s practically a national institution.
Bhutan: The Last Shangri-La
For travellers seeking a truly unique experience, Bhutan is fast becoming one of the most fashionable travel locations. This small Himalayan kingdom, known for its philosophy of Gross National Happiness, offers a glimpse into a way of life that has remained largely unchanged for centuries.
Visit ancient monasteries perched on cliffsides, like the iconic Tiger’s Nest, or time your trip to coincide with one of the colourful tsechus (religious festivals). Bhutan’s commitment to sustainable tourism means you’ll be able to enjoy its pristine natural beauty and rich culture without the worry of overtourism.

Rijeka, Croatia: A Cultural Renaissance
Another European Capital of Culture for 2020, Rijeka is set to be one of the year’s most fashionable travel locations. This port city on Croatia’s Adriatic coast is undergoing a cultural renaissance, with a packed calendar of exhibitions, performances and events.
Explore the city’s industrial heritage at the newly renovated Rijeka Torpedo Launch Station, or take in the views from Trsat Castle. Beach lovers can hop on a boat to the nearby islands of Krk or Cres for crystal-clear waters and secluded coves. As night falls, join the locals for a stroll along the Korzo, the city’s main promenade, before ducking into a konoba (tavern) for fresh seafood and local wine.
Kyoto, Japan: Timeless Elegance
While Tokyo gears up for the spotlight, Kyoto remains one of Japan’s most fashionable travel locations for those seeking a more tranquil experience. The former imperial capital is a treasure trove of cultural riches, from its numerous temples and shrines to its exquisite gardens and traditional tea houses.
This year, why not time your visit to coincide with one of Kyoto’s many festivals? The Gion Matsuri in July is particularly spectacular, with elaborate floats parading through the streets. For a truly unforgettable experience, book a stay in a ryokan (traditional inn) and immerse yourself in Japanese hospitality.
The Fashionable Travel Location Trend: Sustainable and Mindful Tourism
As we look at the most fashionable travel locations for this year, it’s clear that there’s a growing trend towards more sustainable and mindful tourism. Travellers are increasingly seeking out destinations that offer authentic experiences and opportunities to connect with local cultures, rather than just ticking off famous landmarks.
Many of the destinations on our list are at the forefront of sustainable tourism practices. Bhutan, for example, has long been a pioneer in this area with its “high value, low impact” approach to tourism. Similarly, Galway’s status as European Capital of Culture is being used as an opportunity to showcase sustainable practices in event management and tourism.
Another trend we’re seeing is a move towards “slow travel” – spending more time in fewer places to really get under the skin of a destination. This approach not only leads to more meaningful travel experiences but also helps to distribute tourism more evenly and reduce its environmental impact.
As you plan your travels for the year ahead, consider how you can incorporate these trends into your own adventures. Whether it’s choosing eco-friendly accommodation, participating in local conservation efforts or simply taking the time to learn a few words of the local language, small actions can make a big difference.
In the end, the most fashionable travel location for you is the one that resonates with you personally and aligns with your values as a traveller. So, where will your adventures take you this year? Whichever destination you choose, remember that the most important thing is to travel with an open mind and a respectful attitude. Happy travels!






