As we bid farewell to 2020, many fashion retailers are eyeing new opportunities for growth in the coming year. One market segment that’s been gaining significant traction is plus size clothing. For those considering becoming a plus size clothing retailer, the potential benefits are substantial and worth exploring.
The Growing Demand for Plus Size Fashion
The plus size sector has been steadily expanding over the past few years, with no signs of slowing down. Recent market research indicates that the global plus size clothing market is expected to reach £178 billion by 2023. This represents a significant opportunity for fashion retailers willing to cater to this underserved demographic.
Why Plus Size Matters
Plus size consumers have long been frustrated by the lack of stylish, well-fitting clothing options. By offering a range of plus size clothing, retailers can tap into this pent-up demand and build a loyal customer base.
Moreover, providing inclusive sizing sends a positive message about your brand’s values, which can enhance your reputation and attract customers across all size ranges. You could further increase your potential for profit by becoming a brick and mortar plus size clothing retailer as these are few and far between nowadays.
Benefits of Becoming a Plus Size Clothing Retailer
1. Increased Revenue Potential
Becoming a plus size clothing retailer can lead to higher sales volumes and improved revenue streams. Many full-figured consumers are willing to spend more on clothing that fits well and looks great, which can translate to higher average transaction values. Even better if you have actual stores where customers can try things on before buying.
2. Reduced Competition
Despite the growing demand, many fashion retailers have been slow to fully embrace plus size clothing. This means that those who do enter this market can enjoy reduced competition and potentially higher profit margins. Being an early mover in this space can help establish your brand as a go-to destination for plus size fashion.
3. Enhanced Brand Image
Inclusivity is increasingly important to consumers across all demographics. By offering more size options, a plus size clothing retailer can demonstrate their commitment to serving diverse body types, which can enhance their brand image and attract socially conscious consumers.
4. Customer Loyalty
Plus size consumers who find a retailer that consistently offers stylish, well-fitting clothing are likely to become loyal customers. This can lead to repeat business and positive word-of-mouth recommendations, which are invaluable for any plus size clothing retailer.
Sourcing Quality Stock
One of the challenges for a plus size clothing retailer entering the market is sourcing high-quality stock. However, there are now many options available:
1. Wholesale Suppliers
Many wholesale suppliers now offer plus size ranges. Look for suppliers who specialise in full-figured fashion or have a dedicated plus size division. Some reputable UK-based wholesalers include:
- Fashion UK
- Missi Clothing
- AX Paris
2. Manufacturers
Consider working directly with manufacturers who can supply to plus size clothing retailers directly and to your specifications. This can give you more control over design and quality. Some manufacturers that specialise in plus size production include:
- The Plus Size Manufacturing Company
- Your Clothing
- Simply Be
3. Dropshipping
For retailers looking to test the waters without a significant upfront investment, dropshipping can be a viable option. Platforms like Asos Marketplace and Modalyst offer extended size options that can be easily integrated into your existing e-commerce setup in order to allow you to become a plus size clothing retailer slowly but surely.
4. Collaborations with Plus Size Designers
Partnering with plus size designers, bloggers and influencers can help you create unique, on-trend pieces that resonate with your target audience. This approach can also help generate buzz and attract new customers to your brand.
Implementing Plus Size Offerings in Your Store
When adding plus size clothing to your inventory, consider the following tips:
- Size Range: Offer a comprehensive size range, typically from UK size 18 to 32 or beyond.
- Fit Models: Use plus size fit models to ensure your clothing fits well and flatters different body types.
- Visual Merchandising: Display plus size clothing prominently in-store and online, integrated with your regular size ranges, and invest in plus size mannequins so customers can get a better idea of what the pieces might look like when worn.
- Staff Training: Ensure your staff are knowledgeable about plus size fitting and styling to provide excellent customer service.
- Marketing: Feature plus size models, bloggers and influencers in your marketing materials to showcase your inclusive approach.
The Future of Plus Size Fashion
The plus size clothing sector represents a fundamental shift in the fashion industry towards greater inclusivity. As we move into 2021, retailers who embrace this change are likely to see significant benefits.
By offering stylish, well-fitting clothing, a plus size clothing retailer can tap into a growing market, differentiate themselves from competitors and build a loyal customer base. The key is to approach plus size fashion with the same commitment to quality, style and customer service that you apply to your standard size ranges.
As the fashion industry continues to evolve, plus size clothing is set to become an increasingly important segment. For forward-thinking retailers, now is the time to expand your offerings and become a go-to destination for plus size fashion. By doing so, you’ll not only grow your business but also contribute to a more inclusive and diverse fashion landscape.
In the coming years, we can expect to see more innovation in plus size fashion, with advancements in fabric technology and design techniques tailored specifically for fuller figures. Retailers who stay ahead of these trends and consistently offer high-quality, stylish options will be well-positioned to succeed in this growing market.
The rise of social media and body positivity movements has created a more vocal and engaged plus size community. These consumers are actively seeking brands that cater to their needs and are willing to support businesses that prioritise inclusivity. By becoming a trusted plus size clothing retailer, you can tap into this passionate customer base and build lasting relationships.
As you consider expanding into the fuller-figured market, it’s important to approach it with authenticity and commitment. This isn’t just about adding a few larger sizes to your existing range; it’s about truly understanding and catering to the needs and desires of plus size consumers. This might involve rethinking your entire approach to sizing, fit and design.
Ultimately, the decision to become a plus size clothing retailer is not just a business opportunity – it’s a chance to make a real difference in people’s lives. By providing stylish, well-fitting clothing options for plus size individuals, you’re helping to boost confidence, promote self-expression and challenge outdated beauty standards.
The fashion industry is at a turning point, and those who embrace inclusivity and diversity will be the ones who thrive in the years to come. As we look towards 2021 and beyond, the plus size clothing market presents an exciting opportunity for growth, innovation and positive change in the world of fashion retail.
